Web business explained

A logo that accurately reflects your company is something that should not be left up to the typical web designer. I’ve created a number for clients and most have been happy with the web work but then ask for a copy of the graphic for their print media. What looks good on a web page doesn’t necessarily look good on a letterhead or business card.

Basically, what I’m saying is that logo design is a specialized field that is much more in the realm of graphic design than web design. When I think about this it seems a bit silly to actually recommend against my services. But the truth is the good print people that I’ve worked with have more experience with logo design and are generally able to come up with more versatile designs than I have or most any other web specialist that I know of. And they definitely do better than than people who practice web design without any graphic training at all.

What prompts this post is a request for a reciprocal link that I received from Kenneth at Kustom Logos.

I honestly don’t know much about the quality of the work offered by his firm. The logo samples listed on the portfolio page look nice and the prices are attractive. Not actually having worked with the service, I can’t say for sure, but the link request that I’m honoring here got me to thinking about the relative skill sets of web and print designers. Very often people offer both services but honestly I’ve seen few web designers, even highly skilled ones do a good job with print design and vice versa. Oh, the job gets done but not at the same level it would if specialists are contracted with. It does pay to hire people with narrower but deeper skill sets.